Patagonia: With Ventura-based Patagonia, you
get what you pay for. What you pay is a
lot. What you get is exactly what you
want. Patagonia’s gear and clothing
looks great, it works perfectly, and it is manufactured as ethically and
sustainably as reasonably possible. I do
not yet own any Patagonia hats. But I do
own a broad cross-section Patagonia clothing and gear, all of which may very
well last me forever.

DSTLD: Los Angeles-based DSTLD is an online-only, direct-to-consumer designer and seller of Kenneth Cole-grade clothing and accessories. Their wares include cashmere beanies.
Volcom: Orange County-based Volcom is a
one-stop shop for skater/surfer/snowboarder fashion, from hats and beanies to
board shorts to two-piece suits. Because
they target skaters – who shred clothes quickly, no matter how high quality – I
did not expect Volcom to put much effort into the second-thing-to-go elements
of clothing construction. After all, why
double-stitch a garment that’s going to be rags within weeks regardless? But I was pleasantly surprised. A few years back, I bought a Volcom
button-up. It was a good purchase. The
shirt had a clean silhouette, but with slightly skewed seams that bent people’s
eyes just enough to prevent them from looking past me. And – because I do not lead a
tear-through-fabric lifestyle – it lasted for years.
Chrome: When I lived in the real Bay Area (i.e., the Bay Area in which you can see the Golden Gate and/or Bay Bridge with minimal effort), Chrome was the most ubiquitous brand of messenger bags and backpacks. Now, they've expanded their line to include everything a bike-messenger-type urbanite needs for day-to-day living, including beanies.
Chrome: When I lived in the real Bay Area (i.e., the Bay Area in which you can see the Golden Gate and/or Bay Bridge with minimal effort), Chrome was the most ubiquitous brand of messenger bags and backpacks. Now, they've expanded their line to include everything a bike-messenger-type urbanite needs for day-to-day living, including beanies.
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