CALIFORNIA WATCHES

Tree Hut: Tree Hut is twenty people who make wooden watches and wooden sunglasses by hand in their San Francisco studio.  I have not held a Tree Hut watch, so I can’t vouch for the quality.  But they look beautiful.
  

Modify: San Francisco-based Modify creates colorful watches with a modular design that allows you to mix and match straps and faces.  I feel too old for these watches, but I might buy them for my kids.




Watchismo/Watches.Com: Danville-based Watchismo (which recently absorbed Watches.Com) sells a wide variety watches from all over the world, including their own Xeric line.