Patagonia: With Ventura-based Patagonia, you get what you pay for. What you pay is a lot. What you get is exactly what you want. Patagonia’s gear and clothing looks great, it works perfectly, and it is manufactured as ethically and sustainably as reasonably possible. I do not yet own a Patagonia UV-protection shirt. But I do own a broad cross-section Patagonia clothing and gear, all of which may very well last me forever.