Patagonia: With Ventura-based Patagonia, you
get what you pay for. What you pay is a
lot. What you get is exactly what you
want. Patagonia’s gear and clothing
looks great, it works perfectly, and it is manufactured as ethically and
sustainably as reasonably possible. I do
not yet own any Patagonia socks. But I
do own a broad cross-section Patagonia clothing and gear, all of which may very
well last me forever.
Chrome:
When I lived in the real Bay Area (i.e., the Bay Area in which you can
see the Golden Gate and/or Bay Bridge with minimal effort), Chrome was
the most ubiquitous brand of messenger bags and backpacks. Now, they've
expanded their line to include everything a bike-messenger-type
urbanite needs for day-to-day living, including merino wool and crew socks.
American Apparel: So here's the thing about Los Angeles-based AA: It's well made, and it looks great on the people who it looks great on. For everyone else, AA seems designed specifically to highlight the ways in which it does not look great on them. Don't know which category you fall into? Well, the folks around you do. Ask someone you trust if you're one of the people who AA designs its clothes to fit. If the answer is yes, then lucky you -- you have a one-stop shop for relatively inexpensive, ethically manufactured, long-lasting basics. If the answer is no, walk away from this brand forever.

American Apparel: So here's the thing about Los Angeles-based AA: It's well made, and it looks great on the people who it looks great on. For everyone else, AA seems designed specifically to highlight the ways in which it does not look great on them. Don't know which category you fall into? Well, the folks around you do. Ask someone you trust if you're one of the people who AA designs its clothes to fit. If the answer is yes, then lucky you -- you have a one-stop shop for relatively inexpensive, ethically manufactured, long-lasting basics. If the answer is no, walk away from this brand forever.
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