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CALIFORNIA POMADE
Persephone: Berkeley-based Persephone
makes its 1955 Pomade primarily from bourbon.
At first, I blanched at the price tag -- $20 (plus $5 shipping) for a
shoe-polish-sized tin of product? But I
know Persephone’s founder. He’s an
obsessive guy, especially about his hair.
So I gave his pomade a try. It
was a wise decision. The pomade does
what hair product is supposed to do, without making my scalp feel like I have
product in my hair. In addition, that
god-awful-expensive tin has proven remarkably cost effective. It doesn’t take much to get the results I want. And it seems to settle into my hair over time
– the longer I use it, the less I need to use each day. Months later, half the tin still is
full. And yes, if you put the open tin
up to your nose, you can smell the bourbon.
But the smell isn’t noticeable to the people around you, even when
you’re running a sweat.
Baxter of California: Los Angeles-based Baxter of California focuses on men's body-care products. I have not bought their pomades, but they seem to take them very seriously.
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