
Chrome: When I lived in the real Bay Area (i.e., the Bay Area in which you can see the Bay Bridge and the Golden Gate Bridge with minimal effort), Chrome was the most ubiquitous brand of messenger bags and backpacks. Now, they've expanded their line to include everything that a bike-messenger-type urbanite needs for day-to-day living, including outerwear that would look equally appropriate on a bike messenger or on a Sierras hiker.
North Face: Alameda-based North Face makes
pretty much everything an outdoors-enthusiast could want. And – judging by everything I’ve bought from
them so far – they make all if it really really well. Fifteen years ago, I bought a North Face
backpack. Thousands of backpacking miles
later, not a stitch has popped, not a buckle has broken –the thing doesn’t even
smell bad. I do not yet own a North Face
jacket. But I will.
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